Attrace is a marketing startup that connects publishers and merchants, aka advertisers, directly via a decentralized affiliate marketing platform. The Attrace blockchain, which the company is building from the ground up, tracks individual clicks and leads to assess whether or not a sale was made, in which case the publisher is paid from the merchant directly. Attrace is designed to make the affiliate network, which is the middle-man in traditional affiliate marketing, obsolete.
The publisher displays an ad from the merchant. Next, the customer engages with the ad, and once they click on it, they’re sent sent directly to the merchant site where they can proceed to make a purchase. A smart contract comprised of information about the publisher is attached and registered to the Attrace blockchain. The merchant then either approves or rejects the sale, the results of which are published on the blockchain.
Smart contracts fuel the Attrace ecosystem and contain all of the relevant information about an ad campaign. The smart contract, which is created when the consumer clicks on an ad on a publisher’s website, contains an ID (for both sales and non-sales), a timestamp and the activity.
Fees include a network fee paid to Attrace in ATTR coin by the publishers and merchants. Merchants pay a 0.5% fee to pubishers either in fiat or ATTR coin.
Merchant, which could be the brand, retailer or advertiser, publisher, which is the website advertising the goods and services on behalf of the merchant, and the customer, who is the individual clicking on the ads and making purchases.