DataBlockChain is looking to democratize big data in the marketing industry. The platform connects users and data sources while harnessing big data, AI and the blockchain to deliver critical information to businesses so that they can acquire and retain their customers. It cuts out unnessary middlemen and creates more efficient data sourcing as well as a transparent delivery process.
DataBlockChain collaborates with a network of data partners who contribute data to the network. DataBlockChain manages that data with the goal of helping to monetize it and bolstering the marketing reach of the partner. When a customer places an order on DataBlockChain that also involves a data partner, DataBlockChain and the partner split the proceeds from the sale.
Use cases range from digital/online marketing, analytical modeling, media buying, direct marketing, customer retention, customer acquisition, enhancement of existing data, risk management, health insurance, background checks, people finder and real-time leads.
DataBlockChain boasts access to more than 1 billion records across 300 million-plus consumers and millions of businesses. They are a partner with Media Direct, which gives the blockchain startup access to “massive data assets.” These data assets are comprised of files across consumer, auto, voter, device, IP, mobile phone, social media and business.
Meanwhile, a Smart Indexing Engine uses predictive analytics comprised of AI, data analysis and machine learning to assign a confidence score to data. By using the Ethereum blockchain and smart contracts, a backend agent monitors data sources as well as calculates and distributes payments to the relevant entities.
The DBCCoin fuels transactions on the DataBlockChain platform and are directed toward compensating data providers.
Data source providers, small/medium/large-sized businesses, token sale startups and consumers.