Inflr is looking to transform online advertising with the blockchain. It’s a blockchain-based platform that connects advertisers to influencers, or internet personalities, via the company’s proprietary “proof of influence algorithm.” Inflr gives brand owners the opportunity to advertise their products by capitalizing on the influence of social media stars.
The Inflr platform places a great deal of emphasis on influencers, as they are the ones who act as brand ambassadors to the company’s advertiser clients. Similar to how Instagram has catapulted ordinary social media users into internet sensations, Inflr is looking to tap into the influencer marketing market that is estimated to be worth between $5 billion and $10 billion by 2020.
Neither advertisers nor influencers pay a monthly fee to register on the Inflr platform. The costs for advertisers depend on the investments made in an ad campaign. But to even make the grade to register, an influencer must have a proven social media network of 10,000 or more followers.
At the center of the Inflr platform is the proof-of-influence algorithm, which is the formula by which advertisers can trust that they are engaging the best brand ambassador. The algorithm uses artificial intelligence and performs techncial analysis across influencer behavior such as posts, audience reaction, relevance and the number of friends a user has in their network. The algorithm then assigns a score to the influencer of between 1-100 by which the advertiser can select the best influencer for the job and assign the right value to the campaign.
Inflr breaks down its features for the two types of users: advertisers and influencers. For advertisers, Inflr’s algorithm can help to determine the monetary value of a given influencer based on that social media user’s reach and proven results. Advertisers also gain access to real-time data reflecting the effectiveness of a campaign and influencer.
The influencer, on the other hand, gains access to the ad campaigns that have been registered on the Inflr platform. Influencers know what to expect from compensation as a result of the score that the Inflr algorithm assigns to them. Influencers can be paid in as little as 48 hours after invoicing if they choose to be paid in Inflr’s native coin. Inflr is also wiling to train influencers and has developed courses to help these individuals improve so that they will become more attractive to advertisers.
Inflr’s proof-of-influence algorithm is a key feature that in addition to assigning a rating to influencers and effectiveness of an ad campaign also categorizes the social media posts of influencers based on topics ranging from activity type, such as applying makeup, for instance, to the emotion tied to the influencer’s facial expression. The algorithm even analyzes the influencer’s network of followers by demographics such as age, gender and geography, among other characteristics.
The ERC-20-based Inflr token fueles the Inflr platform and gives users the ability to access the features and data analysis that the proof-of-influence algorithm provide. There’s also a search engine with nearly a dozen filters to help advertisers narrow down their search for best personality and to help influencers gain exposure. Advertisers can pay influencers in the Inflr token or in the influencer’s local currency.
Advertising agencies, brand owners, educational institutions, consumers and influencers.