Swace is a blockchain-fueled social gaming platform that incentivizes users to engage with and remain loyal to brands. Users are rewarded in tokens for performing a variety of tasks -- or games -- that are designed to bolster the profile of a brand.
A brand requests an ad campaign and chooses the parameters. The price of the campaign is set and the brand/customer is charged a fee. Next, a smart contract is formed.
Influencers are presented a feed from which they can select campaigns to participate in. Those who agree to participate are charged a fee in SWA coins, which is deducted from their wallet. Influencers earn SWA coins by registering and confirming their identity on social media sites. At the end of a game, the influencer is rewarded in tokens in their wallet and can exchange them for prizes or cash out.
Swace provides several engagement scenarios through which social games can be created but the community can also create their own games. A task could be focused on locaion in which the influencer snaps selfies of themselves engaging with the brand a various spots. Or influencers could be rewarded for uploading an image that calls for votes from other users. The influencer receiving the highest number of votes is rewarded. Other games/tasks could surround augmented reality, emotions, product testing and more.
Swace is targeting influencers with a focus on a young demographic of users between the ages of 18-26 who boast traits like “modern” and “non-conforming.” Also brands.